As per case facts, 7-Eleven International LLC, a global convenience store chain, used the "Big Bite" trademark internationally since 1988 and applied for its registration in India in 1994. Ravi ... Foods Private Limited (formerly M/s.Dukes Consumer Care Limited) started using the identical "Big Bite" mark in India in 2004 and also applied for its registration. The Registrar rejected 7-Eleven's application and accepted Ravi Foods' application, leading to these cross-appeals to the High Court. The question arose whether international reputation and prior application, without demonstrable actual use or goodwill in India, could grant trademark protection against a later local user with established sales and reputation in the Indian market. Finally, the High Court, affirming the territoriality doctrine, held that mere international reputation or website accessibility is insufficient. As 7-Eleven failed to prove actual sales or business in India, while Ravi Foods established local use since 2004, the Registrar's decision was upheld, denying protection to the appellant.