As per case facts, Process Color (P) Limited filed a writ petition challenging a tender process initiated by respondent No. 2 for hologram specifications for sealing liquor bottles. The petitioner ...
2026:HHC:11608 )
IN THE HIGH COURT OF HIMACHAL PRADESH, SHIMLA
CWP No. 18818 of 2025
Reserved on: 24.03.2026
Decided on : 16.04.2026
Uploaded on: 16.04.2026
Process Color (P) Limited ...Petitioner
Versus
State of HP and another …Respondents.
Coram
Hon’ble Mr. Justice G.S. Sandhawalia, Chief Justice.
Hon’ble Mr. Justice Bipin Chander Negi, Judge.
Whether approved for reporting?
1
For the petitioner: Mr. Shrawan Dogra, Senior Advocate with
Mr. Tavleen Singh, Ms. VallabiShukla, Mr.
Jeevan Kumar, Mr. Mohit and Ms. Ekta
Kumari, Advocates.
For the respondents : Mr. Pranay Pratap Singh, Additional
General.
Bipin Chander Negi, Judge
An expression of interest was called for by respondent
No. 2 on 26.7.2025. The same had been called for finalization of
hologram specifications for sealing liquor bottles with advanced high
security features including track and trace capabilities within the State.
The purpose being to prevent sale of spurious/duplicate/illicit liquor in
the State. Thereby not only ensuring sale of genuine liquor to the
consumer but even augmenting the revenue of the State. The
expression of interest is appended with the writ petition as Annexure
1
Whether the reporters of the local papers may be allowed to see the Judgment? Yes
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P-3. In terms of the aforesaid expression of interest, only those
bidders who fulfilled the conditions detailed hereinbelow were allowed
to showcase features offered by way of a detailed
presentation/demonstration in the presence of the concerned
committee on 7.8.2025 at 2.30 P.M:-
a. Registration: The bidder should be registered under
the Indian Companies Act, 1956/2013 or Partnership
Firms (LLP) registered under LLP Act 2008 or
subsequent amendments.
b. Turnover: Should have turnover of at least 25 cr.
c. Experience: At least 3 years' experience with an in-
house master origination lab in India.
d. Orders executed: Should have supplied
EALs/Holograms to at least one State Excise
Department/UT.
2. The prospective bidders were to ensure submission of
documents and presentation till 5.8.2025 through email at the
specified email address. The petitioner had submitted its documents
and presentation on 04.08.2025 (Annexure P-5). At the presentation
held in pursuance to the expression of interest other than the
petitioner five companies had participated. Before the committee on
7.8.2025, no presentation/demonstration through video conferencing
had been made by the present petitioner due to paucity of time.
Hence the petitioner on 8.8.2025 had submitted additional information
(Annexures P-7 appended with the writ petition, R-2 and R-3
appended with the reply filed by respondent No 2).
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3. Subsequent thereto, a meeting was held on 8.9.2025 for
finalization of the hologram specifications for tender purpose. Details
of the meeting have been appended with the reply filed by respondent
No. 2 as Annexure R-4. Features offered by prospective bidders were
presented in the meeting. Committee was of the view that features to
be included should be identified/selected in a manner that ensures
maximum participation and healthy competition in the tendering
process. As a result, a combination of both holographic and non-
holographic features for incorporation of tender documents were
shortlisted. Other than the aforesaid, State-wise comparison of
hologram features was also carried out to ensure that the selected
features/combination have been adopted by the other State. Besides
the aforesaid, the Committee, considering the harsh weather
conditions of the State, recommended use of polyester-based
environmental-friendly holograms. Further committee agreed that if a
prospective bidder wanted to offer additional features other than the
mandatory identified features, then the prospective bidder should be
permitted to do so without any additional cost.
4. Thereafter, the RFP was published on 24.10.2025. In
terms of the RFP, a pre-bid meeting was to be held on 31.10.2025 at
11.30 A.M. through video conferencing at the stated link. The bid
submission was to start on 7.11.2025 (11.00 A.M.), and the bid
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submission was to end on 17.11.2025 (2.30 P.M.). Opening of e-
tender bids was to happen on 18.11.2025 (2.30 P.M.).
5. A pre-bid meeting in the case at hand was held on
31.10.2025. At the said meeting four entities besides the petitioner
had participated Proceedings of the tender committee meeting held
on 04.11.2025 for approval of responses prepared to the pre-bid
queries in the case at hand have been placed on record as Annexure
R-6 with the response of respondent no 2. Therein the scope and
ambit of the pre-bid clarifications have been specified in the following
terms;
” Pre-bid clarifications/revised clauses are meant to
remove ambiguities, provide equal opportunity,
incorporate justified changes, and ensure
transparency in the bidding process. By providing
clarifications and incorporating justified changes, the
procuring authority ensures a level playing field for
all participants, encourages wider participation, and
prevents restrictive conditions. This ensures
transparency, fairness, and accountability in
procurement which is in line with the necessary
guidelines as laid down in the applicable
Government of India and State Government
procurement policies”.
6. Other than the aforesaid, The Manual for Procurement of
Goods 2024, Chapter 5,specifically Para 5.2.4 thereof under the head
"Clarification of Tender Documents", details the scope and ambit of
the pre-bid clarifications (Annexure R-8 filed with the reply of R-2).
Relevant extract whereof reads as follow:-
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"Only material queries and their responses shall be
uploaded on the website without revealing the identity of
the bidder making the query.
When the response to clarification changes the
requirement significantly and/or when there is not much
time left for the bidders to respond to such responses, the
time and date of submission of tenders may also be
suitably extended”.
7. In view of the aforestated, queries which were found
suitable by the committee were responded to by issuing a
corrigendum dated 20.11.2025 (Annexure R-7 filed with the reply of
R-2). Resultantly the last date of the bid submission was suitably
extended from 17.11.2025 to 29.11.2025 till 2.30 P.M, and the same
was to be opened on 1.12.2025 at 2.30 P.M. The principal grievance
of the petitioner is that the queries raised by the petitioner at the pre-
bid meeting, though received, were not taken into consideration when
the corrigendum was released on 20.11.2025 (Annexure P-12).
8. In the aforesaid backdrop, the present petition has been
filed seeking the following reliefs:-
1. To kindly issue writs, orders or directions
particularly writ in the nature of mandamus
directing the respondent/State to consider, decide
and incorporate the suggestions made by the
petitioner in its pre-bid queries (Annexure P-9) and
till then the Tender process may kindly be stayed in
the interest of justice; and
2. To kindly issue writs, orders or directions
particularly for clarification or reconsideration of the
specific conditions within the Tender
documentation that appear discriminatory or
prevent a “level playing field” for the bidders; and
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3. To kindly issue writs, orders or directions
particularly for appropriate intervention to ensure
that all tender conditions are in full compliance with
established procurement guidelines and
constitutional principles of equity and non-
discrimination; and
4. To kindly issue writs, orders or directions for a
judicial review regarding certain tender stipulations
to ascertain their consistency with the principle of a
‘level playing field’ for all potential bidders; and
5. To kindly pause the current tender process and to
re-evaluate the process with the goal of re-issuing
a revised tender notice that promotes maximum
fairness and transparency; and
9. In the case at hand “tender jurisdiction” of the High Court
under Article 226 of the Constitution of India is sought to be invoked
by a party prior to participating in the tender. The judicial review of
such contractual matters has its own limitations. At the very outset a
reference to the judgement of the apex court in Uflex Ltd. v. State of
T.N., (2022) 1 SCC 165 wherein a word of caution qua interference in
such matters has been pronounced. The relevant extract whereof
reads as under:-
“The enlarged role of the Government in economic
activity and its corresponding ability to give
economic “largesse” was the bedrock of creating
what is commonly called the “tender jurisdiction”.
The objective was to have greater transparency
and the consequent right of an aggrieved party to
invoke the jurisdiction of the High Court under
Article 226 of the Constitution of India (hereinafter
referred to as “the Constitution”), beyond the issue
of strict enforcement of contractual rights under the
civil jurisdiction. However, the ground reality today
is that almost no tender remains unchallenged.
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Unsuccessful parties or parties not even
participating in the tender seek to invoke the
jurisdiction of the High Court under Article 226 of
the Constitution. The public interest litigation (“PIL”)
jurisdiction is also invoked towards the same
objective, an aspect normally deterred by the Court
because this causes proxy litigation in purely
contractual matters.
2. The judicial review of such contractual matters
has its own limitations. It is in this context of judicial
review of administrative actions that this Court has
opined that it is intended to prevent arbitrariness,
irrationality, unreasonableness, bias and mala
fides. The purpose is to check whether the choice
of decision is made lawfully and not to check
whether the choice of decision is sound. In
evaluating tenders and awarding contracts, the
parties are to be governed by principles of
commercial prudence. To that extent, principles of
equity and natural justice have to stay at a
distance.
3. We cannot lose sight of the fact that a tenderer
or contractor with a grievance can always seek
damages in a civil court and thus, “attempts by
unsuccessful tenderers with imaginary grievances,
wounded pride and business rivalry, to make
mountains out of molehills of some
technical/procedural violation or some prejudice to
self, and persuade courts to interfere by exercising
power of judicial review, should be resisted”.
10. The first and foremost contention raised by the petitioner
is with respect to the turnover clause mentioned on Page 9 of the
tender documents. As per the same, a bidder is required to have an
average annual turnover of not less than 24 crores during the
preceding three years (financial years 2022-23, 2023-24, 2024-25)
from all activities, including holograms. In this respect, it is contended
that for a business of less than five crores, the respondent’s
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requirement to have a 24 crores annual turnover is excessive. The
same restricts participation of bidders. A comparison is sought to be
drawn with a similar tender floated in the year 2019 by respondent No.
1, wherein the requirement of turnover was only Rs. 5 crores. The
steep increase is therefore argued to be an unreasonable condition
imposed by the respondents. The petitioner submits that queries in
this respect had been raised at the pre-bid meeting held on
31.10.2025, however, the same have not been clarified by the
respondents till date.
11. The aforesaid submission of the petitioner is without any
merit. A perusal of the expression of interest dated 26.7.2025
(Annexure P-3) reveals that the approximate volume of holograms
required for one year is approximately ten crores in number. In this
respect, a perusal of the reply filed by respondent No. 2, specifically
para 7 of the preliminary submissions, categorically reflects that the
turnover condition has been fixed keeping in view the GeM
specifications, wherein the minimum turnover to be asked from an
OEM is four times the value of the tender. The said specification is
discernible from Annexure R-10 (Page 312) appended with the reply
filed by respondent No. 2. Other than the aforesaid, the turnover
requirement specified in the tender has been fixed to ensure the
capability of the bidder. The parameter is therefore neither found to be
unreasonable or ex facie irrelevant. In every tender there is a
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qualifying parameter with respect to turnover. The Court cannot sit
over in judgment on what should be the turnover required for an entity
to participate. Besides insofar as the petitioner is concerned, it cannot
contend that all and sundry should be permitted to participate in
matters of this nature. In tender matters it is a well settled position of
law that rules of natural justice have no role hence the argument that
query raised at the pre-bid meeting has not been responded to is of
no consequence more so keeping in view the scope and ambit of the
pre-bid clarifications detailed supra in paragraph five. Pre-bid queries
serve only to clarify, not to create enforceable obligation. A
prospective bidder cannot claim a vested right, i.e., a suggestion be
implemented. Prospective bidders cannot dictate tender
specifications.
12. The next contention raised by the petitioner is with
respect to HSSMS certification. It is submitted by the petitioner that
introducing the condition in clause No. 12 of Section 2.1 of the tender
document is very demanding, as only companies with big
infrastructure will have the certificate, and therefore competition would
be restricted. Other than the aforesaid, it is submitted that a query in
this respect had been raised, however, the same has not been
responded to.
13. From a perusal of the reply filed by respondent No. 2,
specifically para 8 of the preliminary submissions, it is evident that the
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HSSMS certification in the bid was included on the direction of user
department to ensure the following:-
The hologram creation process is secure.
The master/original hologram design is protected
against theft or duplication.
The supply chain is controlled (so unauthorized
copies don’t leak).
Manufacturing quality is consistent, reducing risk of
defects.
The terms of the invitation to tender cannot be
open to judicial scrutiny because the invitation to
tender is in the realm of contract. In the matter of
formulating conditions of a tender document and
awarding a contract, greater latitude is required to
be conceded to the authorities.Incorporation of the
HSSMS certification in the case at hand has been
made for valid reasons hence cannot be termed to
be irrational, unreasonable or ex facie
irrelevant.Even otherwise the Court cannot sit over
in judgment on a qualifying parameter with respect
to technology. As has already been stated in tender
matters it is a well settled position of law that rules
of natural justice and equity have no role to play.
14. It is next contended by the petitioner that the tender in the
case at hand requires the bidder to develop a very simple hologram
having no strong security features. As per the petitioner, the
“MASTER” of the tender does not have any updated or adequate
security features. Further, as per the petitioner, previous tender
specifications in this respect should have been incorporated, as no
counterfeit incidents were recorded in the State since 2019. Other
than the aforesaid, according to the petitioner, specifications supplied
to the respondents in pursuance of the expression of interest dated
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8.8.2025 and in the pre-bid query dated 31.10.2025 in this respect
have also not been considered.
15. In this respect, it would be appropriate to refer to the
proceedings of the meeting held on 8.9.2025 pertaining to finalization
of the hologram specifications for tender purposes, i.e., Annexure R-4
(Page 278), appended with the reply filed by respondent No. 2, which
reads as follows:-
“ It was informed that the department is presently
using polyester based holograms incorporating a
combination of both holographic and non-
holographic features. The holographic features are
visible to the naked eye, whereas the non-
holographic features require a special device for
verification.
The features offered by the bidders (Annexure-B)
were presented in the meeting.After detailed
deliberations, the Committee was of the view that
the features to be included should be
identified/selected in a manner that ensures
maximum participation and healthy competition in
the tendering process. Based on the detailed
analysis of the features offered, the Committee
considering the requirement of Department and to
ensure healthy competition, shortlisted a
combination of both holographic and non-
holographic features for incorporation in the tender
document. The details of the shortlisted features
are at Annexure-C State-wise comparison of
hologram features was also carried out to ensure
that the selected features, or combinations thereof,
have been adopted by other states as well. The
details are provided at Annexure-D.
The Committee considering the harsh weather
conditions of the state, recommended the use of
polyester-based and environmentally friendlyholo-
grams. The Committee also finalized the general
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Hologram material specifications for tender pur-
pose. Detail at Annexure-E.
Further, the Committee unanimously agreed that if
any bidder, in addition to the identified mandatory
features, wishes to offer additional features inclu-
sive of the quoted cost in the tender then the bid-
der shall be permitted to do so. It was further em-
phasized that although not mandatory, bidders are
encouraged to offer a mobile app-based solution
for hologram authentication, if available, at no addi-
tional cost.”
16. From the aforesaid it is evident that at the time of
finalization of the hologram the committee had been informed of the
specifications of the hologram presently being used by the
department. From amongst the features offered the Committee
selected in a manner that ensures maximum participation and healthy
competition in the tendering process. Besides the aforestated while
selecting the specifications the requirement of Department was also
kept in sight. The Committee permitted offering of additional features
over and above the identified mandatory features within the quoted
cost in the tender by a bidder. In formulating the specifications
relevant factors were taken into consideration.
17. As already stated supra, the Court cannot sit over in
judgment on a qualifying parameter with respect to technology.
Besides we cannot say whether these conditions are better than what
were prescribed earlier for in such matters the authority calling for
tender is the best judge.The author of the tender is best placed to
determine its commercial and technical requirements. In the case at
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hand we are concerned with sale of liquor. The objective has been set
out by the State Government i.e. use of such technology as would
prevent spurious liquor from being sold. It is a well-known fact that a
large revenue collection comes to the state through sale of liquor. It
thus must be left to the State Government to see how best to
maximise its revenue and what is the technology to be utilised to
prevent situations like spurious liquor, which in turn would impede
revenue collection, apart from causing damage to the consumers.
18. Besides the aforesaid, it is submitted by the petitioner
that, as per the requirements of the tender, a polyester-base hologram
is to be provided. It is further submitted by the petitioner that in its
letter dated 8.8.2025 addressed in pursuance of the expression of
interest and pre-bid query dated 31.1.2025, the petitioner had
indicated the availability of environment-friendly biodegradable
holograms, however, the same were never considered by the
respondents.
19. In the meeting held on 8.9.2025 pertaining to finalization
of the hologram specifications for tender purposes, Annexure R-4
(Page 278) the Committee after considering the presently in
use polyester based holograms, features offered by the bidders and
keeping in view the harsh weather conditions of the state
recommended the use of polyester based environmentally friendly
holograms. This Court cannot sit over in judgment on a parameter with
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respect to technology. Besides the respondents are best placed to
determine technical requirements to subserve the twin requirements
of augmenting state revenue and impeding the sale of spurious liquor.
Hence the plea sought to be raised is without any merit.
20. It is further contended that the previous tender floated in
2019 contained an experience clause, which now stands completely
deleted, and in the present tender, a five-year experience clause has
been incorporated in Section 2 of the tender document. Last but not
the least, it is contended that three major clauses contained in the
previous tender of 2019 have now been omitted, namely: (a) the
bidder or its associate or any constituent thereof should not have
been involved in any criminal activity. Further should not have been
convicted of any criminal offence. In this regard an affidavit was
earlier required to be filed. It is submitted that this clause was
addressed in the corrigendum dated 20.11.2025, but it was restricted
only to matters relating to holograms, (b) the bidder should not have
any conflict of interest in the manufacture/sale/distribution of liquor at
any point of time, for which an affidavit was also required to be
submitted, and (c) a bidder who is currently supplying security holograms
for affixation for liquor purposes in any adjacent State touching the border of
Himachal Pradesh was previously disentitled to participate.
21. Terms and conditions have been prescribed apparently
bearing in mind the nature of contract. In the matter of formulating
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conditions of a tender document and awarding a contract, greater
latitude is required to be conceded to the State authorities. Unless the
action of tendering authority is found to be malicious and a misuse of
its statutory powers interference by Courts is not warranted. No case
of mala fides has been made out to the effect that the terms and
conditions of the tender are tailor-made to suit a particular bidder.
Besides whether these conditions are better than what were
prescribed earlier cannot be said by this court for in such matters the
authority calling for tenders is the best judge.
22. For the foregoing reasons, the petitioner has failed to
persuade this Court to interfere in the tender process by exercising
powers of judicial review, therefore, the present writ petition being
devoid of merit is dismissed, so also the pending miscellaneous
applications, if any.
(G.S. Sandhawalia) (Bipin Chander Negi)
Chief Justice Judge
16
th
April, 2026
(Tarun)
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